Services

I don't really do "advisory from a distance". I work embedded in the business, across the full planning and merchandising cycle — from collection briefs and range architecture through to OTB, inventory, and in-season and post-season trading. Whatever your brand needs right now, here's how we could work together.

How I work

  • Senior merchandising leadership without a full-time hire. I plug into your leadership cadence to keep plans tight, the buy disciplined, and trading actions moving — linking creative intent to commercial outcomes across channels and regions.

    Covers: OTB governance and trading rhythm · collection planning critical path · assortment architecture · pricing and margin guardrails · KPI pack and dashboard · replenishment and allocation best practices · hiring roadmap and team operating cadence

  • Fixed-scope, outcome-led projects that take one specific problem from messy to managed. Each sprint ends with decisions made, tools implemented, and owners assigned — with the first results already visible.

    Examples: OTB and buy budget reset · assortment architecture · replenishment and allocation rebuild · markdown and lifecycle planning · collection planning critical path · data hygiene and master data structure

  • Short-term Director or CPO-level coverage. I stabilise trading, reset the cadence, and build the scaffolding — so the team can execute confidently while you search or scale.

    Covers: weekly trade and monthly OTB rhythm · forecasting, intake and lifecycle routines · collection planning critical path · pricing and markdown frameworks · rapid diagnostics across availability, aged stock and cash · coaching, hiring and onboarding

  • Hands-on, jargon-free sessions that level up teams fast — tailored to your categories and stage. Designed for designers, founders, and growing merchandising teams who need to move from instinct to process.

    Topics: A–Z of merchandising for founders and designers · planning bootcamp (forecasting, OTB, range planning) · collection planning critical path workshop · team structure and hiring · replenishment and inventory best practices

  • A practical foundation kit for early-stage labels ready to take the business seriously without losing what makes the brand special. We turn your creative direction into a collection architecture, a margin model, and a go-to-market plan — without overbuying or overcomplicating.

    Includes: budgeting and cash plan · brand and line brief · collection architecture and product pyramid · price ladder and margin model · range map and buy list · collection planning critical path · forecasting starter kit · go-to-market assets (line sheets, wholesale terms, sell-in calendar)

  • Focused help on a single pain point — perfect when you need a specialist to diagnose, decide, and implement quickly. No retainer, no long commitment. Just the right expertise applied to the right problem.

    Examples: SKU rationalisation · size curve rebuild · store grading and clustering · inventory clearance strategy · launch and initial allocation planning · replenishment rules · collection calendar reset · data hygiene

 

Currently available

Based in London, working globally. Reach out at petra@kovacspetra.com or use the contact form to book a 15-minute free intro call.