Creating a curated, balanced and profitable collection alongside the Creative Director that aligns creative vision with customer demand and channel specific needs.

Includes: newness and continuity mix (core, carryover, seasonal, capsules); option & SKU counts with target depth; carry over process, colourways and size curves; price structure; delivery flow plan by drop; channel/region adaptations, option rationalisation (kill/keep/add).

KPIs: option efficiency (productivity), depth-to-breadth ratio, newness ratio, cancel rate.

Building a pricing architecture that protects margin and brand positioning while staying competitive.

Includes: RRP ladders and price brackets by category; GM targets; landed cost & duties; competitive benchmarks and psychological price points; price testing; markdown planning.

KPIs: GM%, ASP vs target, markdown cost % of sales, terminal margin, promo ROI, discount dependency.

Translating brand strategy and demand signals into the right SKU mix by channel/region/cluster—optimising breadth vs depth to maximise full-price sell-through and minimise markdown.

Includes: category mix; option counts and target depths by drop; attribute mix (fit, fabric, colour); size curves; cluster tailoring (store grading, channel strategy, exclusives); gap & cannibalisation analysis; newness vs continuity balance.

KPIs: full-price sell-through, option productivity, depth-to-breadth ratio, WOC, on-shelf availability by size, markdown mix, missed-demand (stock-out) rate.

A rolling governance system that reconciles budget with on-hand, on-order and planned receipts to control how much you buy and when you land it.

Includes: category/channel OTB by month & drop; BOM/EOM/WOS targets; receipts phasing & intake calendar; committed vs uncommitted OTB and contingency; in-season reforecasting (sales, markdowns, returns); vendor/lead-time/MOQ constraints.

KPIs: OTB variance (value & %), uncommitted OTB %, receipts vs plan, intake phasing adherence, WOS adherence, aged stock %, cash consumed vs budget, cancel/late-delivery rate, stock turn.

Producing a rolling, multi-level view of demand (brand → category → style/colour/size/door) that sets buys, flow and risk.

Includes: hierarchical forecasting with reconciliation; seasonality curves and trend; newness modelling via analogues/attribute twins; launch curves; size distribution; demand sensing from forward signals (traffic, waitlists, pre-orders, search/social, wholesale orderbook), price/promo/weather uplift; cannibalisation checks; channel/geo mix; inventory-aware “true demand” (lost-sales uplift).

KPIs: forecast efficiency, forecast bias (ME%), lost-sales rate, launch-week accuracy, sell-through variance vs plan, inventory turns vs target, markdown dependency.

Keeping stock in the right place at the right level to meet demand at full price while protecting cash.

Includes: WOS targets; safety-stock and review policies (min/max, reorder-point, target-WOC); network balancing across DC ↔ store ↔ e-com (incl. omnichannel services such as BOPUS or click & collect); inbound scheduling; launch reservations/pre-allocations; inter-store/DC transfers and consolidations; ageing control and exit routes (RTV, outlet, markdown); stock accuracy (cycle counts and stocktakes).

KPIs: availability/in-stock %, stock turn, WOC vs target, lost-sales rate, transfer success rate & cost, inventory accuracy/shrink %, RTV recovery %, markdown cost % and terminal margin.

The first distribution of launch inventory across stores and e-com using door grades, capacity and demand signals to maximise early sell-through while protecting availability.

Includes: door grading & capacity; presentation minimums/visual standards; e-com vs store split; cluster-level size curves; key-door seeding and exclusives; launch reservations/embargoes; holdbacks for read-and-react; logistics timing & store readiness checks; post-launch reforecast with rapid rebalancing (top-ups, transfers, PO pulls/cancels); exception handling for late/short/QC issues.

KPIs: week-1/4 sell-through; on-time launch availability (% doors live day-1); size availability & broken-size rate; stock-out incidence in launch window; allocation accuracy vs demand; reallocation speed (days to action) and impact; full-price sell-through at week-4; presentation-minimum compliance; key-door sell-out vs target; launch return/QC rate.

Rules-based, system-driven refills of proven styles to keep availability high at full price with minimal inventory.

Includes: policy design (min/max, target-WOC, reorder-point); review cadence and lead-time mapping; vendor SLAs & OTIF; DC→store and DC→e-com logic; demand-sensing & promo uplift; substitution/like-for-like rules (size/colour); backorder & waitlist handling; automation in RMS/OMS with human override; exception workflows (stock-outs, spikes, supply delays).

KPIs: on-shelf availability (OSA) %, lost-sales rate, out-of-stock rate, fill rate, WOC targets, replenishment accuracy (order vs need), time-to-recover from stock-out, vendor OTIF %, inventory turns, end-of-season stock on proven lines, backorder rate, size-breakage rate.

Designing a promo architecture that moves risk and drives demand without eroding brand or margin.

Includes: promo framework by objective (launch acceleration, in-season traffic, clearance); eligibility rules by lifecycle; customer segmentation (VIP/loyalty, new, staff, wholesale); channel/region rules (e-com, retail, marketplaces); mechanics and depth (thresholds, %-off, bundles/multi-buy, GWP, vouchers, dynamic markdown walls); duration & cadence guardrails; stock targeting (aged, size-broken, end-of-line); creative/messaging standards.

KPIs: incremental sales & margin lift, promo ROI (incremental margin ÷ discount cost), price realisation vs RRP, markdown/promo mix %, UPT & AOV uplift, traffic & conversion vs baseline, cannibalisation vs halo effect, pull-forward & post-promo dip, aged-stock burn-down, discount dependency.

Designing the org and operating rhythm so decisions are fast, accountability is clear, and planning scales across channels and regions.

Includes: role design across Merchandising, Planning, Buying, Allocation, Replenishment, Pricing/Promo, and Analytics; spans & layers; competency framework and career paths; decision rights/RACI with Design, Product Development, Sourcing, Retail, E-com, Finance and Logistics; operating cadence (weekly trade, monthly OTB, quarterly range/strategy; S&OE/S&OP); hand-offs (brief → range build → buy → launch → in-season); headcount modelling and hiring roadmaps; scorecards and interview rubrics; onboarding and training plans; meeting architecture and escalation paths; peak/holiday readiness and cover plans; change management for new processes.

KPIs: decision cycle time (brief→buy, trade actions), plan adherence (OTB, intake, range guardrails), forecast accuracy/bias, availability & sell-through vs target, promo compliance, aged-stock %, intake phasing adherence, team capacity/utilisation, time-to-fill/time-to-productivity, engagement/retention, SOP adoption & audit scores.