The collection is decided in the creative room. Whether it makes money is decided in mine.


As Merchandising Consultant and Product Strategist for contemporary fashion brands, I work across the full commercial arc - collection briefs, range architecture, planning frameworks, and inventory strategy - so the business behind the brand is as strong as the product.

15 years at Burberry, Toteme, Puma, and Pandora - most recently Chief Merchandising Officer and General Manager at Nanushka. Currently available for new partnerships from Q3 2026.

Chief Merchandising Officer & GM, Customer & Brand

2025 -

Nanushka


2023 - 25

Global Head of Merchandise Planning

Toteme


2022 - 23

Global Replenishment Director

Burberry


2021 - 22

Head of Trading and Demand Planning

Pandora


2018 - 21

Head of Planning and Allocation

Swarovski


2012 - 18

Head of Apparel Merchandising

Puma

Latest on the blog