The collection is decided in the creative room. Whether it makes money is decided in mine.
As an independent merchandising and planning consultant for contemporary fashion brands, I work across the full commercial arc - collection briefs, range architecture, planning & trading frameworks, inventory strategy - so the business behind the brand is as strong as the product.
15 years at Burberry, Toteme, Puma, Swarovski and Pandora - most recently Chief Merchandising Officer and General Manager at Nanushka.
Sound familiar?
If any of these sound like your brand, we should talk.
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I rebuild the buy framework so the next season starts with a plan that reflects reality, not optimism.
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I sit between the two — translating creative intent into commercial structure, and back again.
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I build the function from scratch — tools, processes, team, and operating cadence.
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I redesign the replenishment and allocation strategy to keep the right product available at full price.
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I develop the channel and market strategy so each new door gets the right product, not just a copy of home.
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I cover interim mandates at Director and CMO level — embedded from week one, no ramp-up required.
