The collection is decided in the creative room. Whether it makes money is decided in mine.
As Merchandising Consultant and Product Strategist for contemporary fashion brands, I work across the full commercial arc - collection briefs, range architecture, planning frameworks, and inventory strategy - so the business behind the brand is as strong as the product.
15 years at Burberry, Toteme, Puma, and Pandora - most recently Chief Merchandising Officer and General Manager at Nanushka. Currently available for new partnerships from Q3 2026.
Chief Merchandising Officer & GM, Customer & Brand
2025 -
Nanushka
2023 - 25
Global Head of Merchandise Planning
Toteme
2022 - 23
Global Replenishment Director
Burberry
2021 - 22
Head of Trading and Demand Planning
Pandora
2018 - 21
Head of Planning and Allocation
Swarovski
2012 - 18
Head of Apparel Merchandising
Puma