Product Strategist & Merchandising Consultant in London


The collection is decided in the creative room. Whether it makes money is decided in mine.


As Chief Merchandising Officer and Product Strategist for contemporary fashion brands I work across the full commercial arc — collection briefs, range architecture, planning frameworks, and inventory strategy — so the business behind the brand is as strong as the product.

15 years at Burberry, Toteme, Puma, and Pandora — most recently Chief Merchandising Officer and General Manager at Nanushka.

Now available for new partnerships.

Chief Merchandising Officer & General Manager, Customer & Brand

2025 -

Nanushka

2023 - 25

Global Head of Merchandise Planning

Toteme

2022 - 23

Global Replenishment Director

Burberry

2021 - 22

Head of Trading and Demand Planning

Pandora

2018 - 21

Head of Demand Planning and Allocation

Swarovski

2012 - 18

Head of Apparel Merchandising

Puma

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