Product Strategist & Merchandising Consultant in London
The collection is decided in the creative room. Whether it makes money is decided in mine.
As Chief Merchandising Officer and Product Strategist for contemporary fashion brands I work across the full commercial arc — collection briefs, range architecture, planning frameworks, and inventory strategy — so the business behind the brand is as strong as the product.
15 years at Burberry, Toteme, Puma, and Pandora — most recently Chief Merchandising Officer and General Manager at Nanushka.
Now available for new partnerships.
Chief Merchandising Officer & General Manager, Customer & Brand
2025 -
Nanushka
2023 - 25
Global Head of Merchandise Planning
Toteme
2022 - 23
Global Replenishment Director
Burberry
2021 - 22
Head of Trading and Demand Planning
Pandora
2018 - 21
Head of Demand Planning and Allocation
Swarovski
2012 - 18
Head of Apparel Merchandising
Puma