Blog
Merchandising is one of those disciplines that's easy to underestimate and expensive to get wrong. These posts are my attempt to make it more accessible - for founders building their first range, creative directors who want to understand the commercial side better, and anyone curious about how fashion actually works behind the scenes.
The merchandising team: roles, responsibilities, and how it all fits together
A merchandising team ensures that the right products are available at the right time, in the right quantities, and at the right prices. This post explores the different skills and levels within the Merchandising Team.
Buying, merchandising, and planning: what's the difference?
Although Buying, Merchandising and Planning are strongly interrelated and often overlap, each plays a distinct role in the retail process. This post explores the differences between buying, merchandising, and planning, highlighting their unique responsibilities, skills required, and contributions to the retail business.
Merchandise Planning explained
Merchandise planning is a crucial element in the retail industry, involving the strategic process of selecting, buying, presenting, and managing products to maximise sales and profitability while meeting consumer demand. This comprehensive guide explores the various facets of merchandise planning, its importance, and the key strategies involved in executing an effective merchandise plan.