Blog
‘A to Z of Merchandising with Petra Kovacs’ with Sarabande, the Lee Alexander McQueen Foundation
Earlier this month, I had the pleasure of leading a talk at the Sarabande Foundation on the A to Z of Merchandising. It was an inspiring evening focused on helping emerging designers turn creative vision into commercial strategy — and the response has been overwhelming. Here's a recap of the event and why it meant so much.
How to Build a Fashion Collection: From Product Segmentation to the Assortment Plan
Building a fashion collection involves a thoughtful process that balances creativity with strategy to create a cohesive, marketable, and on-trend line that resonates with the target audience. Here's a step-by-step guide for building a successful fashion collection.