Blog
‘A to Z of Merchandising with Petra Kovacs’ with Sarabande, the Lee Alexander McQueen Foundation
Earlier this month, I had the pleasure of leading a talk at the Sarabande Foundation on the A to Z of Merchandising. It was an inspiring evening focused on helping emerging designers turn creative vision into commercial strategy — and the response has been overwhelming. Here's a recap of the event and why it meant so much.
The Rise of AI in Merchandising: Transforming Retail for the Future
By leveraging predictive analytics, automation, and personalisation, AI enables retailers to forecast demand, optimise assortments, manage inventory, and create highly tailored customer experiences. In this blog, we’ll explore how AI is transforming the retail industry, its real-world applications, and how businesses can harness its power to thrive in an ever-evolving market.
How to Build a Fashion Collection: From Product Segmentation to the Assortment Plan
Building a fashion collection involves a thoughtful process that balances creativity with strategy to create a cohesive, marketable, and on-trend line that resonates with the target audience. Here's a step-by-step guide for building a successful fashion collection.