Blog
Merchandising is one of those disciplines that's easy to underestimate and expensive to get wrong. These posts are my attempt to make it more accessible - for founders building their first range, creative directors who want to understand the commercial side better, and anyone curious about how fashion actually works behind the scenes.
Replenishment: the most underrated discipline in fashion retail (and why I love it so much)
Replenishment is the discipline that keeps your brand's promise - making sure the right product is available, at the right place, at full price, every time. In this post I cover the key principles, the data that makes it work, and why I developed such a deep connection to this part of merchandising - from taking over allocation at Swarovski by necessity, to replenishing 200 Pandora stores twice a week by hand, to building a global A&R system at Burberry with Board and PwC.