Blog
Merchandising is one of those disciplines that's easy to underestimate and expensive to get wrong. These posts are my attempt to make it more accessible - for founders building their first range, creative directors who want to understand the commercial side better, and anyone curious about how fashion actually works behind the scenes.
How to build a fashion collection - from concept to assortment plan
Building a fashion collection involves a thoughtful process that balances creativity with strategy to create a cohesive, marketable, and on-trend line that resonates with the target audience. Here's a step-by-step guide for building a successful fashion collection.